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Thursday, July 15, 2010

SEO Basics - What Is Conversion?


What Is Conversion & Why Is It So Important?

As an internet marketer myself, I know that that most important factor of all is converting the prospect.  This can mean many things.  If your website is selling something, it would mean how many visitors did you convert to buyers or how many sales did you make?  Many websites do not sell products directly.  They act solely as "lead generators".  In this case, the conversion would track how many visitors became leads.  

Did you know that 98% of all websites serve little to no conversion purpose?  That's right.  An astounding 98% of all websites are what I call "look & leave" sites.  Take a look at your site.  Within 2-3 seconds what is it asking you to do?  If it is asking you to poke around and click the About Us button or Products & Services button it is a typical "look & leave" site.  Your visitor will spend only 2-3 seconds on your homepage  and then they will either "look" around by clicking on all your tabs or they will "leave".  

Search Engine Optimization, the process of strategically reworking a website through "on-site" and "off-site" processes is 50% of the battle.  This will get your site listed on page 1 of the major search engines when applicable keywords are use.  But what happens if you create 1,000 visitors per week and they all "look & leave"?  Conversion is the other half of the puzzle and it is often overlooked completely.

Here Are 3 Key Tips You Can Use To Increase Your Site's  Conversion:

1.  Always have a headline on your homepage with a valuable and strong free offer.
     This can be something that we all can offer - free information!

2.  You must have a Conversion Form - MUST!
      This is simple an opt-in box where the visitor can enter their name & e-mail

3.  You must build up the VALUE of your offer.
      Let them know what this information is worth.  Give additional bonus information!




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Tom Antion and Ann Preston
 "The worst day as an entrepreneur is better than the best day at a job. 
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Tom Antion &  Ann Preston
Freedom Bulders Success Summit June 2005
www.antion.com

 

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