Real
or Rumor?
Using keywords in your URL benefits your SEO. Absolutely!
Adding keywords to your URL's is another perfect opportunity to send
the message to the search engines to identify you. Very few sites take
advantage of this little known strategy.
This doesn't mean that you have to go out and purchase a new domain
name. For example, our company Freedom Builders has the URL http://www.freedombuildersinc.com
and one of our main keywords is SEO Services. We are not going to go
out and purchase the URL SEOServicesFreedomBuildersInc.com.
But what we can do is use keywords to name interior pages throughout
the site.
Let's take a commonly used example. Most sites have an 'About Us' tab.
Again, using our site as an example, the typical link to that page
would be FreedomBuildersInc.com/aboutus
In order to optimize the URL, "about us" should be replaced with a
keyword or keyword phrase. FreedomBuildersInc.com/seoservices.
There is 1 more step - In order for the search engines to properly read
the keyword phrase, an underscore character must be used to separate
words.
So the proper optimized URL would read www.FreedomBuildersInc.com/seo_services.
The one time you would not want to change the URL to a keyword enriched
URL is if you've owned your site for a long time and you have a high
number of backlinks linking to that page. Changing the URL creates a
brand new page and you will lose the SEO juice if you change the URL.
That's why engaging an SEO firm at the beginning of your site design is
so critical. Or at any critical redesign point. You can test your
site's SEO Level by visiting http://www.freedombuildersinc.com.
You'll receive a 21-point SEO Guide telling you step by step all of the
things your site needs to be fully optimized!
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