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Tuesday, June 22, 2010

SEO Basics - Links, Inbound, Outbound or Both??

A critical element of search engine optimization is the use of links. Proper use of link structuring is the #1 way to drive your website onto page 1. Links are also the most "misunderstood" element of good SEO.

Did you know that it counts if your own webpages "endorse" each other?

The first step in creating links for SEO purposes is to be sure you have hundreds of internal links. A fully optimized site should have over 500 internal links for a simple 5 tab site. Now that's alot of links. These links should appear in your tabs, as anchored text links and links behind images.

Next, you need inbound links. These very important links are posted on other websites, preferable very popular websites. These sites, via backlinks, appear to the search engines to be endorsing your site. Kind of like some popularity is rubbing off on you from the popular kid, your site receives popularity 'link juice' from the backlinks to your site.

It is a misconception that having thousands of low ranking sites with backlinks will help you. While this may have been true several years ago, quality counts now. Fewer links on relevant, highly ranked sites is far more powerful than thousands of unpopular sites linking to you.

What about outbound links? There is only 1 reason to have outbound links and that is to link to sites that will give your site credit for 'new content', such as your blog, twitter account or RSS feed. Any other outbound links are simply giving away your 'link juice' to someone else.

Links are endorsements. Make them count with endorsements from within your site and backlinks from highly ranked, relevant sites. And don't forget to link your social media sites so the spiders can grab that fresh content!


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Stedman Graham
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